Letticia Massari
Is a Brazilian photographer of feminine and sensual photoshoots who strives to bring brightness and self-care to her work.
She has decided to develop a new identity in search of a new positioning and a way to create identification with its customers, asking for inspiration in fashion magazines, because its message is contrary to what is sold, full of edits and manipulations.
We created a tall typography that references major magazine brands; the uppercase conveys this power, while the fine lines maintain the brand's delicacy. The colors were inspired by the photographer's usual clothing and filters.
Is a Brazilian photographer of feminine and sensual photoshoots who strives to bring brightness and self-care to her work.
She has decided to develop a new identity in search of a new positioning and a way to create identification with its customers, asking for inspiration in fashion magazines, because its message is contrary to what is sold, full of edits and manipulations.
We created a tall typography that references major magazine brands; the uppercase conveys this power, while the fine lines maintain the brand's delicacy. The colors were inspired by the photographer's usual clothing and filters.
And we kept the minimalist concept in its material because what really matters are the models.
Design: Maicon Moura & Pedro Lima
Photography: Letticia Massari
Design: Maicon Moura & Pedro Lima
Photography: Letticia Massari
