Lola
Lola is a lingerie brand from Rio de Janeiro that celebrates diversity and feminine authenticity. The graphic project was designed to translate this essence with delicacy and sophistication.
The visual identity combines warm tones inspired by skin and intimacy, organic typography that conveys movement and lightness, and compositions that highlight both the details of the pieces and the natural beauty of the body.
The result is an intimate, elegant, and welcoming visual language that reinforces the idea that lingerie is just a detail — true beauty always lies in the woman.
